Choke is on the carb, passenger side, round with at least 1 wire going to it. There should be a heat sensitive coil which controls the actual choke plate opening as the motor warms up. If it's working right, it operates automatically.
OR - if there is just a cable to a linkage on the passenger side of carb, then maybe you have a manual choke, if so, there should be a knob at the other end of cable inside your car.
take a look, make sure its electric, which would be my bet...
Personal thought of mine::: Used to be you had to "DRIVE" vehicles. Now it very possible to sit perfectly still, moving almost not at all. Suspect this leads to a lot of falling asleep at the wheel, or if not REALLY extended reaction times. Just my 2 cents. Also, the dimmer on the floor was a lot easier to fix if it went bad.
FYI-The dimmer switch had been on the floor in most American cars & trucks from the 1930s,40s,50s,60s,70s until the 80s when they moved it to the turn signal.I grew up driving all these older cars,still not used to it being on the turn signal.I guess that makes me an oldtimer.
My first car was a 1950 Studebaker. That was in 1957. It had the dimmer on the floor and the starter switch was under the gas pedal. The only controls I had were the overdrive cable, the choke cable, headlights, heater, and wipers. There was no radio. I topped it out on the Turnpike at 87 MPH in OD.
A year later I traded it in on a 1956 Chevy Bel Air convertible. Man, I'd like to have that car back! I paid $1050.00 for it.
My dad had a 1960 Peugeuot 404 that had a backup starting system, a hand crank that fed through the front bumper and into the crankshaft pulley.... we actually had to use it in NYC one winter when the battery went out.